The modernisation of the 'Humble Hamper'

From its beginnings, a hamper of food or clothing would often be given as a donation to those in need. The wicker basket which contained the donated items would then serve as a useful storage item by the recipient. The hamper would normally be a large wicker basket to hold many items.

A hamper is a traditional British term for a wicker basket, that is used for the transport of items, often food. A great icon, the British Picnic Hamper….a collection of hearty produce, packaged together and taken on a family outing. This remains a popular activity in the UK, weather prevailing. In America, the term hamper generally refers to a household basket for dirty clothing.

The UK’s hamper industry has changed dramatically in the past few years. It has modernised into a huge industry supplying gifts and incentives throughout the year. They are given as gifts of indulgence to mark special occasions, Christmas still being the prevailing occasion.

You'll find traditional Christmas treats often involved spiced fruits, such as plums and apples, also lots tinned produce. Although tradition remains, you are much more likely to find indulgent food and champagne amongst customary favourites.

A traditional UK Hamper is usually made from wicker, containing food and drink products for everyday use. Products usually include standard products found in major retail outlets.

There are new styles of Hamper Company in the UK, introduced to modernise the industry, to provide an alternative choice to the traditional wicker hamper.

Focus is on innovative, unique packaging. Products are exclusive and of high quality. Themed hampers are also popular, providing ideas for all occasions and lifestyles, to cover events and occasions all year round.

New hamper styles introduced to the UK market include ‘Hamper Towers’ These are a striking collection of boxes all containing quality produce. Thus the lucky recipient receives a number of gifts in one. There are also quality wooden trunks and crates available. All have been designed to provide an extravagant gift when a lasting impression needs to be created.

Hugely popular, the Traditional Hampers have provided a stable platform for the UK Industry to survive the scandals of the Hamper Savings Club schemes. With the modern, stylish requirements being addressed, it is certain the ‘humble’ Hamper will be around for many years to come.

Check our range of new, exclusive and stylish gourmet food gifts.